Mark Turner's Vonziu Elite Puppy Dog Food Bag

Mark Turner Demonstrates The Vonziu Elite Puppy Dog Food Bag

Mark Turner, the project leader of the awarded work Vonziu Elite Puppy by Mark Turner explicates, The brief was to create a stunning range of dog food packaging which would not only have a strong shelf presence among the vast variety of pet food brands, but would have a hypnotic indulgent appeal. The answer...to create a stunningly simplistic, clean, yet sophisticated design with the ancestral wolf as it’s core symbol for the new range. The wolf, emerging out from the dark shadows with iridescent, penetrating eyes is the focus of the branding. The eyes on each pack in the range were colour-coded to differentiate the variety..

Mark Turner's Vonziu Elite Puppy Dog Food Bag Images:

VIA: http://competition.adesignaward.com/design.php?ID=57631

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